About

I’ve spent 16+ years helping brands connect with people in ways that drive impact.

I’m currently an Integrated Marketing Manager on the Wearables team at Meta, where I lead global, cross-functional campaigns for Ray-Ban Meta AI glasses. My role sits at the intersection of strategy, creative, media, and product—bringing big ideas to life across the full brand ecosystem and helping move AI glasses from “cool tech” to a cultural staple.

Before moving in-house, I built my foundation in the agency world. Most recently, I was a Connections Planning Director at TBWA\Chiat\Day, leading integrated strategy for brands like Gatorade and Unisys. Before that, at TBWA\Media Arts Lab, I led digital and social strategy for Apple and Shot on iPhone—including launching the @apple Instagram account and scaling it to 20 million followers faster than any brand in the platform’s history.

Earlier in my career, I survived six Chicago winters at Zócalo Group (now part of Critical Mass), where I built award-winning social presences and campaigns for brands like Nissan, Subway, and VMware. That time shaped how I think about content, community, and performance—especially when resources are limited and expectations are high.

At my core, I’m a strategist who loves rigor. I enjoy digging into data, pressure-testing assumptions, and finding insights others might overlook. But I’m just as motivated by culture—staying close to how people actually talk, share, and create, whether that’s through prestige TV, niche corners of TikTok, or whatever platform is shaping the conversation next.

Outside of work, you’ll usually find me chasing great food at a taco truck or omakase sushi spot, catching indie hip-hop shows, experimenting with cocktails and pour-over coffee, or convincing myself that this is finally the year for the Cleveland Browns.

Interested in comparing notes, swapping restaurant recommendations, or just talking shop? Let's connect.